01 // Project overview

About
Roots Dental Studio

Roots Dental Studio provides you and your family with a comfortable, relaxing dental environment. From the personalized service to the high-quality dentistry provided, Roots Dental Studio strives to take the best possible care of each and every patient.

02 //Business Goal

Project Focus

The focus is to feature Roots Dental Studio’s spa-like environment, a warm and welcoming team, and advanced technology. These unique selling propositions are reflected in the modern, minimalist website. With a brand new logo and an engaging design, the focus was to create a dental practice website that does an excellent job of being both approachable and modern.

03 // Approach

My Role

UX/UI Frontend Design & Development

Branding

Style Guide

Social Media Management

Marketing Designs

04 // Brand Identity

Style Guide

Based on our user research, the color palette needed to have high contrast to ensure usability. The Roots Dental Studio color palette has new vibrant colors that enhanced the visual experience.

05 // Mobile Friendly

Designed Simple & Accessible Navigation

Mobile Friendly & Responsive

  • Improvements in Presentation & Navigation