The company Sprinkler Warehouse is the largest online retailer of sprinkler supplies in the nation & still growing. When it comes to selling the best sprinklers, landscape lighting & lawn & garden accents, Sprinkler Warehouse ranks number one!
Business Goal:
To prioritize & understand their mobile visitors, & mobile as an environment in general. To increase revenue through a usability & mobile- first approach.
Sprinkler Warehouse needs to migrate from their current site to a mobile friendly website instead. This decision was put into motion for the opportunity to provide an easier online shopping experience. Since more people are shopping on mobile devices, we made extensive improvements in presentation & navigation to ensure that customers can locate, compare & purchase products conveniently.
UX/UI Frontend Design & Development
Logo Design
Branding
Style Guide
Illustration
Product Contenting/ photography
Onsite & Offsite Marketing/ Advertising
I focused on a mobile- first content- creation experience that would allow any manager to seamlessly create any type of content on our platform. I brought Sprinkler Warehouse a new level of marketing that included professional, quality & relevant graphics.
I was responsible for lead marketing generation & visual elements that attracted the target audience.
Due to various audiences: Contractors & Residential Customers, there are multiple “store views” that needed to be designed. Visual Design was adjusted for each group. Every individual would have a different shopping experience after logging into the website.
By successfully supporting all of our customers, wholesale & retail marketing. I have developed extensive experience in meeting the diverse needs of both types of seller.
“Do-It-Yourself” customers such as home owners. These customers buy products and install them themselves using online or in-store resources.
Certified Irrigation Contractors Licensed irrigation professionals who install a new irrigation system or maintain people’s existing system. Contractors usually purchase in bulk quantities & expect special contractor pricing.
Based on our user research, the color palette needed to have high contrast to ensure usability. The Sprinkler Warehouse color palette was a combination of the old website’s blue paired with new vibrant colors that enhanced the visual experience.
- Included only the most important, or highest selling, categories in the navigation
- Improvements in Presentation & Navigation
- Mobile Friendly & Responsive
