01 // Project overview

About William W. Stubbs
The Interior Designer

William W. Stubbs & Associates is all about nurturing relationships and understanding their client’s needs and wants. It is the ability to take architectural design, personal style, and create a space that is organic and an extension of who their client is. 

02 //Business Goal

Project Focus

To prioritize & understand their mobile visitors, & mobile as an environment in general. To increase revenue through a usability & mobile- first approach. To create a website to showcase William Stubbs Interior Design Portfolio and Blog.

For any interior designer, one of the most important assets that they can have is an online portfolio website. This is crucial in showing potential customers not only one’s styles but skill set as a designer. The focus was to expand William Stubbs online presence for example through an interior designer blog and portfolio, where they can keep the readers updated on the latest projects.

03 // Approach

My Role

UX/UI Frontend Design & Development

Branding

Style Guide

Social Media Management

Weekly Email Campaigns

Marketing/ Advertising

04 // Brand Identity

Style Guide

Based on our user research, the color palette needed to have high contrast to ensure usability. The WWSA & Stubbs color palette was a combination of the old website’s blue paired with new vibrant colors that enhanced the visual experience.